It’s awful confusing when those who’ve spent decades saying climate change is a hoax suddenly ask us to join their ‘Green Revolution’, but that’s what’s happened at one of the UK’s least reputable tabloids, the Daily Express.

More famous for its obsession with the Royals, the weather, Brexit, and unsubstantiated ‘miracle’ health breakthroughs, the paper appears to have had a damascene conversion and now touts its ‘Green Britain’ campaign loudly from the front page.

So. Many. Questions. Not least:

  • why?
  • do we believe them?
  • how the hell are we supposed to feel about it?

Also this week, season ticket holders at the stadium of babble, Coca-Cola, are back with their latest greenwashing wheeze, a paper bottle. Yeah, us too.


Sustainababble is your friendly environment podcast, out weekly. Theme music by the legendary Dicky Moore – @dickymoo. Sustainababble logo by the splendid Arthur Stovell. Ecoguff read out by Arabella.

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