What shape best represents the absolute lunacy that is humans and their economic activity? Something Jackson Pollock-esque? Mr Messy off of the Mr Men series, perhaps?

Either way, probably not a nice, clean circle. But when you think about it, it really really should be. Cos unless we start (re)learning how to work with what we’ve got – i.e. sending things round and round in virtuous circles – rather than what we’re about to drill / dig / blow up, we’re gonna be in an awful pickle.

To tell us what a circular economy actually is, why it’s not babble, and how Ol buying a tumble dryer may not be inconsistent with it, is author, academic and activist Claire Potter.

Claire’s book, Welcome to the Circular Economy, is out now. Find it, along with all sorts of excellent resources, at her website https://onecircular.world/ or in any of the usual book-y places.

Follow Claire on Twitter @clairepotter and Instagram @clairepotterdesign.

Sustainababble is your friendly environment podcast, out weekly. Theme music by the legendary Dicky Moore – @dickymoo. Sustainababble logo by the splendid Arthur Stovell at Design by Mondial. Ecoguff read out by Arabella.

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