If you were until recently, say, sustainability overlord at IKEA, should you be viewed as a suit who slapped green respectability onto a company that flooded living rooms with unnecessary tat? Or, perhaps, as a radical, transforming one of the word’s biggest businesses into among the greenest while bringing veggie balls to the masses?
Well, Steve Howard is said person – currently boss of sustainability at Singaporean investment fund Temasek – and as luck would have it he agreed to come on the babble and be asked about all things ‘business’ and the planet. And he doesn’t even have a book out.
Because if we’re totally honest, for so many of us greenies, the ‘B’ word alone gets our babble antenna pinging. But, y’know, should it?
Sustainababble is your friendly environment podcast, out weekly. Theme music by the legendary Dicky Moore – @dickymoo. Sustainababble logo by the splendid Arthur Stovell at Design by Mondial. Ecoguff read out by Arabella.
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